by Bob LaBelle | Feb 7, 2020 | Uncategorized
Brainwaive Spearheads AREA Research Project on Web-based Delivery of Enterprise AR Content
Brainwaive, LLC, collaborating with Alfred University, Georgia Tech’s Augmented Environments Lab and the Mozilla Mixed Reality team, is honored to be awarded the AREA’s sixth member-funded research project focused on the challenges and opportunities ahead for those who use Web-based technologies to create, manage and deliver AR experiences in the workplace. The research will include an in-depth study of the World Wide Web Consortium (W3C) Immersive Web (IW) working group activities, and a comparison of benefits and limitations of using Web-based delivery of enterprise AR content versus the existing native application approach.
In an effort to enable interoperable, browser-based AR experiences, World Wide Web Consortium (W3C) Immersive Web (IW) working group is developing the WebXR Device API specification. The resulting IW-based solutions promise to deliver inexpensive content development, delivery and maintenance options while supporting OS interoperability, device portability, easy content sharing, improved security and scalability, and seamless integration with existing enterprise Web architectures and databases. As AR technologies mature, developers working for AREA member organizations will generate growing catalogs of AR experiences for use in the workplaces where employees encounter new and/or complex situations involving physical world spaces, machines and materials.
Industry specialists are now seeking scalable ways to author, manage and maintain those AR experiences and to support a wide range of display devices, sources of data and users operating in diverse workplaces. Currently, their options are limited to adopting closed, proprietary system architectures and methods for AR experience authoring, delivery and presentation. This “walled garden” approach is designed to support “native” mobile applications, which are neither interoperable across devices nor easy to maintain.
An alternative is currently under development in the World Wide Web Consortium (W3C) Immersive Web (IW) working group. All major Web browser vendors are currently collaborating in the W3C IW working group to develop the WebXR Device API specification. When ratified and adopted, WebXR Device API and its extensions will enable delivery of AR experiences to any device running a standards-compliant browser. Immersive Web-based solutions will offer inexpensive content development, delivery and maintenance options. IW will enable OS-interoperability, portability between devices, intuitive sharing of content using common hyperlinks, improved security and scalability, and seamless integration with existing enterprise Web architectures and database investments.
This research project will educate and empower AREA members as they begin to explore Web-based AR as a resource in their AR portfolio, and permit members to converse with enterprise stakeholders and Web-based AR solution providers. With this knowledge, AREA members will be able to choose if, when and how to take full advantage of the emerging Immersive Web.
The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems. We encourage you to learn more and join.
Brainwaive is a member of the AREA and chairs its Security Committee.
by Bob LaBelle | Jan 21, 2020 | Uncategorized
Brainwave CEO Tony Hodgson in Charlie Fink’s Convergence, How the World Will be Painted with Data
Convergence, How the World Will be Painted with Data by AR/VR consultant, speaker and Forbes columnist tells the story of Augmented Reality (AR), a new technology that’s already seeping into every smartphone and every workplace. AR’s merger with new 5G and AI technologies will unleash a wave of innovation that will enable wearable, invisible, latency-free and ubiquitous computing. The book uses a kind of mobile AR called “marker AR” to allow readers to use their smartphone to bring pages to life, demonstrating with art and entertainment how the world, and every person, place, and thing, will be painted with data.
Tony was honored to contribute to the book, authoring the Privacy, Ethics and Unintended Consequences chapter. In the chapter, Tony provides insight and perspective on hardware and software technologies that are enabling nearly super-human perception and communication but also giving rise to serious privacy and ethics concerns and opens doorways to dangerous new security threats. He provides practical guidance for addressing privacy and gives examples of industry leaders are working diligently to help consumers and business users of AR better understand and control data privacy, safety, and security risks.
by Bob LaBelle | May 23, 2019 | Uncategorized
Brainwaive is proud to be a sponsor of the Open AR Cloud Association’s State of the AR Cloud Symposium at the Ericsson Experience Center on Tuesday May 28, 2019. At this full day event, OARC will present highlights of its inaugural State of the AR Cloud report. During afternoon sessions, leading AR Cloud technology providers will showcase and demonstrate their latest breakthroughs. Attendees will experience hands on demonstrations of revolutionary AR Cloud technology.
by Bob LaBelle | May 23, 2019 | Uncategorized
Brainwaive is proud to announce that it is a Founding Sponsor of the Open AR Cloud Association (OARC). OARC’s vision is to create a single, shared cloud where all items that exist in any AR application and are associated with a geographical location can be experienced and accessed. With its mission to drive the development of open and interoperable AR Cloud technology, data and standards to connect the physical and digital worlds for the benefit of all, OARC is working to bring AR to the mainstream.
Brainwaive is also chairing OARC’s Privacy, Security and Data Rights Working Group, which is addressing ways to ensure the Open AR Cloud ecosystem, and spatial computing technology in general, is not misused. In short, to ensure security, privacy and data rights are addressed and incorporated from the onset when building an AR Cloud ecosystem.
“We are excited to be a collaborator in OARC,” said Tony Hodgson, Founder and CEO of Brainwaive. “By working with like-minded organizations from diverse industries our collective efforts to advance AR and its use can be realized.”
AR holds great promise in the enterprise and is taking root in the market. There is concern that its growth and adoption can be slowed if AR apps, services and experiences are siloed. To help with the proliferation of AR, the ecosystem needs a structure that allows AR to evolve so that its various elements are interconnected and interconnected with meaning. Ori Inbar, AR entrepreneur and founded of AWE, describes the AR Cloud a persistent 3D digital copy of the real world to enable sharing of AR experiences across multiple users and devices. For any such cloud, there would need to be a way to protect intellectual property and privacy while also finding ways to encourage openness, collaboration and sharing.
As OARC works towards its mission, Brainwaive is pleased to join the journey and to contribute its expertise and insights about AR security and privacy in the enterprise.
by Bob LaBelle | Feb 8, 2019 | Uncategorized
The National Institute of Standards and Technology (NIST) is developing a
voluntary privacy framework, in collaboration with private and public sector stakeholders, to help organizations: better identify, assess, manage, and communicate privacy risks; foster the development of innovative approaches to protecting individuals’ privacy; and increase trust in products and services. It recently had an open Request for Information (RFI) to gain information regarding organizational considerations for privacy risk management, the structure of the Privacy Framework, and specific privacy practices to be included. The RFI responses will inform the development of an outline of the framework that is anticipated to be issued in early 2019.
Brainwaive submitted a
contribution to bring into the framework’s development and discussion the inclusion of immersive technologies, such as augmented reality.
Immersive technologies such as virtual and augmented reality are gaining significant popularity. Over the past two years, there has been a strong interest in immersive
technologies from the likes of advertising agencies, game developers, manufacturing companies and more, as it has the potential to transform how we interact with information and our world Immersive technology is not a new concept, but it does bring to the forefront and put into new contexts concerns and issues regarding security and privacy as these
technologies enable users to interact with virtual content in
fundamentally new ways.
