Blog
Augmented Reality Is Transforming the Arts
“A picture is worth a thousand words” but with the addition of augmented reality (AR) and 3D visualization–it’s worth a million. Augmented reality allows artists to bring their creativity to life like never before. Murals, paintings, and art displays no longer have...
AR In Our Daily Lives: Navigation
As soon as someone is traveling to a new location, GPS or navigation help is the first thing they turn on in their car. Think about how much we rely on our smartphones or GPS systems to get us where we desire each week. Many people would admit that they don’t even...
AR In Our Daily Lives: Smart Cities
Think about all the things you do in a day. Maybe it’s work, grocery shopping, or school. At some point in the week, you have to stop for gas and maybe socialize with friends. Everyone’s routine is different, yet many of the same things need to be accomplished. Now,...
AR In Our Daily Lives: Privacy Matters
Think about our daily lives and all that comes with it. Your day might look different from someone else’s, but there are commonalities to most of our days. For the general population, they go to work, cook food, and run errands if necessary. I could go on with a list...
Augmented Reality and Geographic Location in Emergency Response
Augmented reality can be crucial for helping the population navigate towards the correct location. As mentioned in our previous article, Augmented reality can become so personalized it will navigate, for instance, someone towards their desired restaurant. However, we...
A World of Personalization: How Augmented Reality Will Follow
With the power of machine learning and targeted advertising, computers decide on what to show people faster than ever before. Marketing personalization has come a long way that sometimes it feels like an invasion of privacy. Augmented reality (AR) has the power to add...
Augmented Reality: Everything Around You is an Input
We have discussed how Augmented Reality (AR) has many use cases in E-commerce and the shopping experience. With buying habits shifting during the pandemic, it’s easy to predict that consumers will continue to prioritize shopping from the comfort of their own homes....
5 Ways Augmented Reality Will Improve the Customer Experience
Augmented Reality (AR) is transforming the way businesses interact with their customers. Augmented reality customer experience techniques enhance the product or service being offered. Every step of the customer journey is important for a successful business exchange....
AR and VR Begin Making an Impact in Telehealth
The way patients and doctors interact hasn’t changed in quite some time. In general,, patients schedule an appointment, meet with the doctor in person, and leave with a diagnosis and a treatment plan. Although telemedicine began in the late 1960’s, there were...
AR solves major issues that come with online buying
Augmented reality (AR) is still a fresh term in many people’s minds– but that doesn’t mean it’s not already making an impact. AR is predicted to disrupt various industries with e-commerce and retail being one of the largest. In fact, according to a recent report, “71%...
AR and consumer psychology
Online businesses and retailers alike have tried to find ways to attract customers and ultimately lead them to a buying transaction. Online shopping is continuing to trend upwards, as the accessibility of smartphones and devices is greater than ever before. With that...
